The entities responsible for the management of the endangered Gulf of Maine Distinct Population Segment of Atlantic salmon (Salmo salar) have partnered with a commercial aquaculture company to apply a novel conservation aquaculture program. This effort marks a major shift in management and has garnered mixed public reactions. Recent expansion of aquaculture in Maine has been a point of controversy as people and systems grapple with the social, environmental, and legal aspects of this burgeoning industry. Still, the use of aquaculture for conservation has shown some promise. In 2021, a questionnaire was administered to 850 households (response rate 27 %) in Maine via the Drop-off and Pick-up method. We examined differences and similarities in attitudes, beliefs, and knowledge about Atlantic salmon, hatcheries, and aquaculture between property owners in the town where the proposed net pens would be located (Cutler; n=73), and those in neighboring towns (n=152). The Potential for Conflict Index (PCI₂) was used to examine differences between the groups. Both groups held similar positive attitudes toward Atlantic salmon, endangered species conservation, freshwater hatcheries, and both commercial and conservation aquaculture. Both groups believe that “Atlantic salmon should be protected,” and that freshwater hatcheries and marine conservation aquaculture “should be used for conservation.” However, Cutler residents had less consensus and supported the use of freshwater hatcheries and marine conservation aquaculture less than other respondents. Community concerns have stalled efforts to move the project forward. Our research indicates there are several social concepts which may help to explain localized opposition to the project.